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EBR Shutting Down...Again


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I was hoping that EBR would last this time.  Maybe someone will save them, but it seems like it is getting less likely.  
Begin Press Release:
EAST TROY, WI – EBR Motorcycles, LLC (“EBR”) located in East Troy, Wisconsin will begin a wind down of production operations commencing next week. EBR will continue to honor warranties and provide technical and parts support to current dealers and riders who bought motorcycles manufactured by EBR. EBR will continue to review strategic alternatives with interested investors regarding production operations.
The decision was a tough one for EBR as it has been solely focused on the growth and building EBR for success. The team at EBR has worked tirelessly making every effort to build the company. There is no fault on any of the team at EBR for this decision. They and their families have our deepest gratitude for their efforts and dedication to EBR. This difficult decision was based primarily on EBR facing significant headwinds with signing new dealers, which is key to sales and growth for a new company. In addition, EBR has had limited production in 2016 and 2017 that was under goal. The combination of slow sales and industry announcements of other major OEM brands closing or cutting production only magnified the challenges faced by EBR.
The limited production of remaining 2017 and 2016 EBR motorcycles are currently available from EBR’s top dealers. For a list of top dealers, please go to www.EBR.com.

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Victory is dead too.?? I hate to see any bike mfg. go under.

Got new red 2015 FZ-07 on 7/22/16!
Black 2006 Honda ST1300 53K miles.

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EBR shutting down, again. I am a big fan of Erik Buell. His talents and vision of bikes is truly an american asset. By my personal estimation, to start a powersports manufacturer today you need to be able to fund design, testing, $50 million for manufacturing/proper msa dealer penetration, 25 million for payroll, 5 million for advertising and that's just year one folks, with further estimation of up to three years of that pace before seeing profits. Sadly, no matter the amount of genius design, without the above funds and board/investor patience, a new american motorcycle company will not materialize. I personally hope that Polaris gives him his own division to launch in the USA. Who better?

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